Project 04
The result
End of Project 03
Exhibition Design, Large-Scale Print, Spatial
Conceptual Design, Print, Spatial
Print, Brand Identity, Copywriting
Conceptual Design, Print, Digital, Brand Identity
UI/UX Design, Brand Identity
A Starry Holiday (Card)
Serving...
...the Alma Mater Society (AMS), the student society serving 50,000+ students at the University of British Columbia (UBC) in Vancouver, Canada. It operates at an annual $30 million budget. It spent $25,000 undergoing a rebranding in summer 2021.
The goal
To create a flexible, nondenominational holiday card that can be used by anyone at the AMS to gift to anyone in their network.
...the Alma Mater Society (AMS), the student society serving 50,000+ students at the University of British Columbia (UBC) in Vancouver, Canada. It operates at an annual $30 million budget. It spent $25,000 undergoing a rebranding in summer 2021.
The goal
To create a flexible, nondenominational holiday card that can be used by anyone at the AMS to gift to anyone in their network.
What I did
I designed and illustrated the card (digital and print versions).
How I did it
Celebrating the holiday break was another chance to show off the new AMS brand. Inspired by the AMS logo and architecture, I translated iconic elements of both into a fun, winter wonderland scene.
I designed and illustrated the card (digital and print versions).
How I did it
Celebrating the holiday break was another chance to show off the new AMS brand. Inspired by the AMS logo and architecture, I translated iconic elements of both into a fun, winter wonderland scene.
Tools
Adobe Illustrator, After Effects
Timing
2 weeks in October 2021
Support
Adobe Illustrator, After Effects
Timing
2 weeks in October 2021
Support
- Design feedback from AMS Lead Graphic Designer, Priscilla Chu and AMS Marketing Manager, Eric Lowe
The drawing board
The AMS Nest, the largest student union building in Canada. Made possible by students' activism and collaboration.
The AMS logo.
Playing around with the logo made me realize that it can turn into snowflakes!
The result
Digital card
Physical card
Digital card
Physical card
Full card mockup.
Card cover: Line drawing outlines the iconic architecture of the Nest building.
End of Project 03
Exhibition Design, Large-Scale Print, Spatial
︎Frankenstein Exhibition
Conceptual Design, Print, Spatial
︎Universal Music Concert Poster
Print, Brand Identity, Copywriting
︎ Student Diary & Survival Guide
Conceptual Design, Print, Digital, Brand Identity
︎ Happy Holidays Card
UI/UX Design, Brand Identity