The Record Sun: UMusic Festival 2024 (Universal Music UK)
Serving...
All Universal Music UK staff. Completed as a response to a D&AD New Blood Awards 2024 brief (view in the slideshow below).
The challenge
To create a festival event poster and visual suite for Universal Music UK staff’s annual autumn concert celebration, the “UMusic Festival.”
All Universal Music UK staff. Completed as a response to a D&AD New Blood Awards 2024 brief (view in the slideshow below).
The challenge
To create a festival event poster and visual suite for Universal Music UK staff’s annual autumn concert celebration, the “UMusic Festival.”
What I did
I designed a statement poster, an email invite, and in-venue branding.
How I did it
Combining the inspirations of the “UMusic” name, sound waves, vinyl records, and the magical city of London, I created a bespoke musical brand identity.
See the process in the slideshow below.
I designed a statement poster, an email invite, and in-venue branding.
How I did it
Combining the inspirations of the “UMusic” name, sound waves, vinyl records, and the magical city of London, I created a bespoke musical brand identity.
See the process in the slideshow below.
Tools
Adobe Illustrator, Photoshop
Adobe Illustrator, Photoshop
︎ View the design thinking process below. Click on an image in the slideshow for still view.
End of Project 02
Exhibition Design, Large-Scale Print, Spatial
︎Frankenstein Exhibition
Conceptual Design, Print, Spatial
︎Universal Music Concert Poster
Print, Brand Identity, Copywriting
︎ Student Diary & Survival Guide
Conceptual Design, Print, Digital, Brand Identity
︎ Happy Holidays Card
UI/UX Design, Brand Identity